LINKEDIN

Get set up and ready to go.

See below information to get your Meta channels set up for your upcoming campaign.

To add a new admin:

  1. Go to your Page super admin view.

  2. Click Settings in the left menu and select Manage admins.

  3. Click the Page admins or Paid media admins tab.

  4. Click the Add admin button.

  5. Enter the name of the member, associated employee, or advertiser you’d like to add in the Search for a member field.

  6. Select the admin’s name from the list that appears. Our account is Milestone Creative Digital Marketing.

  7. Select the required admin role.

    • Only one page admin role can be assigned per person, but more than one paid media admin role can be assigned. Paid media admin roles can be granted without an associated Campaign Manager ads account.
  8. Click Save.

 

To edit a Page admin’s role:

  1. Go to your Page super admin view.

  2. Click Settings in the left menu.

  3. Click Manage admins.

  4. Click the Page admins or Paid media admins tab.

  5. Click the Edit  icon to the right of the admin’s name.

  6. Select the new role.

  7. Click the Save changes button.

 

To remove your Page admin’s role:

  1. Go to your Page super admin view.

  2. Click Settings in the left menu.

  3. Click Manage admins.

  4. Click the Page admins or Paid media admins tab.

  5. Click the Delete  icon to the right of the admin’s name.

  6. Click Remove.

To add a member to an ad account:

  1. Sign in to Campaign Manager.
  2. If you need to switch accounts, click the account name in the upper-left corner of the page and select the correct account name from the dropdown menu.
  3. Click  Account Settings  on the left menu, then click Manage access.
  4. Click the Add user button at the top of the page.
  5. Enter the name of the user or LinkedIn Profile URL and select the correct name from the dropdown list. Our account is Milestone Creative Digital Marketing.
  6. Select a role from the dropdown list.
  7. Click the Add button.

 

To add a new admin:

  1. Access your Page super admin view.
  2. Click the Admin tools dropdown on the upper-right corner of the page and select Manage admins.
  3. Click the Page admins or Paid media admins tab.
  4. Click the Add admin button.
  5. Enter the name of the member, associated employee, or advertiser you’d like to add in the Search for a member field. Our account is Milestone Creative Digital Marketing.
  6. Select the admin’s name from the list that appears.
  7. Select the required admin role.
    • Only one page admin role can be assigned per person, but more than one paid media admin role can be assigned. Paid media admin roles can be granted without an associated Campaign Manager ads account.
  8. Click Save.

 

To edit a user’s role in an ad account:

  1. Sign in to Campaign Manager.
  2. If you need to switch accounts, click the account name in the upper-left corner of the page and select the correct account name from the dropdown.
  3. Click  Account settings  on the left menu, then click Manage access.
  4. Locate the user whose access levels you want to edit from the list of users.
  5. Click the dropdown menu to the right of their name to edit their role. The changes will automatically save.

 

Notes

  • In order to be assigned as a billing admin to a Campaign Manager account, a person must first be assigned as an account manager.
  • If the billing admin is switched to a different user, the account will be placed on hold until the new billing admin enters the updated billing information.

To edit a user’s role in an ad account:

 

  1. Sign in to Campaign Manager.
  2. If you need to switch accounts, click the account name in the upper-left corner of the page and select the correct account name from the dropdown.
  3. Click  Account settings  on the left menu, then click Manage access.
  4. Locate the user whose access levels you want to edit from the list of users.
  5. Click the dropdown menu to the right of their name to edit their role. The changes will automatically save.

 

Notes

  • In order to be assigned as a billing admin to a Campaign Manager account, a person must first be assigned as an account manager.
  • If the billing admin is switched to a different user, the account will be placed on hold until the new billing admin enters the updated billing information.

You must associate a LinkedIn Page with your ad account to utilize all ad formats and features in Campaign Manager. If needed, you can quickly create a Page for your company or organization when creating a campaign or editing your ad account settings. 

 

Some ad formats require a Page to be associated with the account because the ad will display the Page’s name and logo image. These ad formats aren’t available for a personal profile. If your ad account isn’t associated with a LinkedIn Page, you won’t be able to select the following ad formats:  

 

  • Sponsored Content ad formats, such as single image ads, video ads, or carousel image ads
  • Dynamic ad formats, such as follower ads, spotlight ads, or jobs ads
  • Lead Gen Forms

 

You can associate a Page with your ad account when you create your account. You can also associate a Page with your account when selecting an ad format during campaign creation. 

 

The Page associated with an ad account can’t be changed once saved, even if no campaigns have been created or launched. To advertise for a different Page, you’ll need to create a new ad account. 

 

To associate a LinkedIn Page with an existing ad account:

 

  1. Sign in to Campaign Manager.
  2. If you need to switch accounts, click the account name in the upper-left corner of the page and select the correct account name from the dropdown.
  3. Click  Account settings on the left menu, then click Edit account.
  4. Type the name or URL of your LinkedIn Page in the pop-up window.
    • When adding a Showcase Page or School Page, you’ll need to change the URL from /showcase/ or /school/ to /company/. For example, if the URL is https://www.linkedin.com/showcase/XXXXX/, change it to https://www.linkedin.com/company/XXXXXX/. 
  5. Click Save Changes.

To add, edit, or view billing information:

 

  1. Sign in to Campaign Manager.
  2. If you need to switch accounts, click the account name in the upper-left corner of the page and select the correct account name from the dropdown.
  3. Click  Account Settings  on the left menu, then click Billing center.
  4. Click Manage credit card next to your payment method on the billing center page.
    • If you’re adding a credit card to your ad account for the first time, click Add credit card in the middle of the page. 
  5. Click Edit and enter your new billing information.
  6. Click Change.

The LinkedIn Insight Tag is a lightweight JavaScript tag. To use LinkedIn features like website retargeting, Conversion Tracking, and Website Demographics, an Insight Tag needs to be incorporated as a component of your website’s pages.

 

When you first access the Insight Tag on your account, the tag is generated with a unique partner ID. The full Insight Tag can be installed on your website, or you can use the partner ID with a tag management system. 

 

To access the Insight Tag associated with your ad account:

  1. Sign in to Campaign Manager.

  2. If you need to switch accounts, click the account name in the upper-left corner of the page and select the correct account name from the dropdown.

  3. Click  Analyze  on the left menu, then click Insight tag.

  4. If you haven’t installed your Insight Tag yet, click the Create Insight Tag button.

  5. Select the method you would like to use to install your tag.

    • I will install the tag myself – Click to view and copy the tag to install on your website.
    • I will send the tag to a developer – Click to email the tag and instructions to your primary LinkedIn email address.
    • I will use a tag manager – Click to view the partner ID for your Insight Tag to be used with your tag management systems. 

 

If you install the tag yourself, copy the full code to add it to your website. Use the straight quotation marks instead of curly quotation marks when copying and pasting the tag.

 

Click here for more info on installing tracking codes.

Click here for more info on configuring tracking codes with Google Tag Manager.

Let’s work together.