INSTALLING TRACKING CODES

Get your tracking codes set up and ready to go for your campaign.

  1. Go to Appearance, then Editor, then header.php.
  2. Search for </head>.
  3. Paste the tracking code before the closing </head> tag.
  4. Save the code by clicking Update File.

Code Injection

  1. Go to Settings > Advanced > Code Injection.
  2. Enter your code in the Header Code text box.
  3. Click Save.

 

Header Code Injection

  1. Go to Settings > Advanced > Miscellaneous.
  2. Enter your code in the Header Code text box.
  3. Your code will be injected into the header of every page on your site, including the homepage.
  1. Login to your Wix account
  2. Go to the Add Code to Site page.
  3. Paste your tracking code into the Head Code box and click Apply. 

Find your pixel ID.

To add your pixel to Eventbrite, you don’t need the entire pixel code. Eventbrite will automatically add the code to your event. You just need to enter in your pixel ID into the relevant field.

 

Note that Eventbrite only supports tracking codes for Twitter, Meta & Google. See below tutorials for each platform:

 

Meta

1. Go to your event dashboard.

Go to Manage events in your account. Then select your event.

 

2. Go to “Tracking pixels” (under “Marketing”).

 

3. Click “Facebook pixel” and enter your Facebook pixel ID.

Choose between “This event” and “All events”.

  • This event: This pixel will only be on your current event. It won’t be included if the event is copied.
  • All events: This pixel is on all events on your account, even ones you create later.

 

4. Optional: Create additional events.

By default, your Facebook pixel fires the following standard actions:

  • Pageview when people load your event listing
  • Purchase when they complete their order

This means that your Facebook pixel will track when people visit your event and when they complete a purchase.

If you’d like to have different events fire or need to collect more information with your Facebook pixel:

  1. Select Add standard event.

  2. Choose when you want this event to fire.

  3. Select the label for this event.

You have the following options for when to fire:

  • Event listing: when attendees visit your event page
  • Event register: when attendees view the order form
  • Event order confirmation: when attendees complete a purchase
  • Reserved seating pick a seat: when attendees choose a seat for a reserved seating event

The website action affects how your pixel appears in your data. For example, if you want your pixel to fire when someone gets to the order form, you might choose Event register and Website checkouts initiated.

 

5. Save your changes.

 

Google Analytics

1. Create a Google Analytics 4 property.

Eventbrite is unable to assist with setting up your Google Analytics property. If you need help with this step, follow these steps from Google’s Help Center.

 

2. Copy your measurement ID.

If you have trouble locating it, follow these steps to find your measurement ID.

NOTE: If you’re still using Universal Google Analytics, you can use its tracking ID instead of a measurement ID. However, this pixel will stop processing data on July 1, 2023.

 

3. Go to your Event Dashboard.

Log in to your Eventbrite account and go to Events. Then select your event.

 

4. Go to “Tracking pixels” (under “Marketing”).

 

5. Select “Add new pixel” (under “Google Analytics”).

 

6. Choose between “This event” or “All events.”

  • This event: This pixel will only be on your current event. It won’t be included if the event is copied.
  • All events: This pixel is on all events on your account, even ones you create later.

 

7. Paste your measurement ID.

 

8. Save your changes.

 

9. Confirm your pixel is working.

Go to Google’s tag assistant. Then debug your tracking pixel using your event listing page to confirm it’s working.

In addition to page views, your Google pixel will collect the following events:

  • event_listing: when users visit your event listing
  • event_register: when users load the order form
  • Purchase: when users complete a purchase

 

Google Adwords

1. Get your conversion ID and label.

To add your Adwords pixel to your event, you’ll need:

  • Conversion ID: 9-digit number with no dashes, letters, or special character
  • Conversion label: Alphanumeric string, can include special characters

To get your conversion ID and label:

  1. Create a website conversion.

  2. Go to Set up the tag.

  3. Select Use Google Tag Manager.

  4. Locate the conversion ID and label.

NOTE: You can’t use Google Tag Manager on Eventbrite. You’ll only need the conversion ID and label.

 

2. Go to your Event Dashboard.

In Eventbrite, go to Manage my events in your account. Then select your event.

 

3. Go to “Tracking pixels” (under “Marketing”).

 

4. Click “Add new pixel” (under “Google Adwords”)

 

5. Enter your conversion ID.

 

6. Click “Add conversion event” and set up your event.

First choose when you want your pixel to fire:

  • Event listing — when attendees visit your event page
  • Event register —when attendees view the order form
  • Event order confirmation — when attendees complete a purchase
  • Reserved seating pick a seat — when attendees choose a seat for a reserved seating event

Then, enter your conversion label.

 

7. Save your changes.

 

8. Confirm your pixel is firing.

To test your pixel, install the Tag Assistant in your browser. Then, visit your event page and check the extension.

It may take a few hours for Adwords to verify your conversion tracking.

 

Twitter

1. Copy your website tag ID for your universal website tag.

Login to your Twitter account and create a universal website tag. Then, go to Conversion tracking (under Tools) to find your website tag ID.

 

2. Go to your Event Dashboard.

Go to Manage my events in your account. Then select your event.

 

3. Go to “Tracking pixels” (under “Marketing”).

 

4. Select “Add new pixel” (under “Twitter ads”).

 

5. Enter your universal website tag ID under “Page pixel” and save.

Let’s work together.