The data layer is a structured format for collecting and storing data on your website, which can then be accessed by Google Tag Manager (GTM). It’s necessary for passing custom information from your website to GTM, enabling more precise tag firing and data handling, essential for advanced tracking and analysis.
window.dataLayer = window.dataLayer || ;
Populate Data Layer:
‘button_label’: ‘Sign Up’
If datalayer is not already installed and set up on your website, we advise getting a developer to set this up.
Get GTM Container Snippet:
Install GTM Snippets:
Click here for more info on installing tracking codes.