GOOGLE

Get set up and ready to go on Google.

  1. Navigate to https://ads.google.com/intl/en_AU/home/. From there, click one of the blue “Start Now” buttons to begin your account setup. 
  2. Log in to your preferred Gmail account.
  3. When prompted, click + New Google Ads Account.
  4. At the very bottom of the page, click: Are you a professional marketer? Switch to Expert Mode.
  5. Once in Expert Mode, click Create an account without a campaign in the lower-left corner.
  6. Confirm your Billing Country, Time Zone, and Currency. Then click Submit.

Your customer ID is a unique number used to identify your Google Ads account. You can also use this number to connect your account with other Google products, such as Google Analytics or Business Profile. This article will show you how to locate your customer ID.

 

Tips

  • Have your customer ID ready when you contact Google Ads customer support.
  • Only share your ID with people you trust, because anyone who has it may be able to use it to access your Google Ads information.
  • Newly created customer IDs take a few minutes to register in our system.

 

Instructions

  1. Step 1 Sign in to your Google Ads account.
  2. Step 2 Click the help icon  in the top right-hand corner.
  3. Step 3 Find “Customer ID” at the bottom of the menu.

Users with administrative access to the invited account, or access to a linked manager account that has administrative ownership of that account, can accept your request. You can find, accept or decline linking requests using the following steps:

 

  1. Sign in to your Google Ads manager account.
  2. Click the Tools and settings icon, then under ‘Setup’, click Access and security.
  3. Select the Managers tab. Under ‘Link request’, you’ll find a list of manager accounts that have requested to link to your account.

Under ‘Actions’, click Accept.

By sharing access to your Google Ads account, you can work with other people in your business on the same Google Ads account. Once you’ve granted access, you can edit a user’s access level, or you can always remove access later on.

 

Please send us your customer ID (Find Your Customer ID) for Google ads account and we can send a user request OR you can invite us as an admin to your Google Ads Account by following the steps:

  1. Sign in to your Google Ads account.
  2. In the upper right-hand corner of your account, click the tools icon, then under “Setup”, click Account access. 
  3. Click the plus button  .
  4. Select an access level for your invitee, then enter their email address. 
  5. Click Send invitation. 
  6. After the person accepts your email invitation, you’ll receive a notification in your account. If you need to revoke your invitation, click Revoke in the ‘Actions’ column. 

 

Our emails

  1. marketing@milestonecreative.com.au   
  2. + any additional requested access

 

Give Access to People in Google Ads Account

To access your account, the person that you invite must have a Google Account or create one.

 

How to accept access

You’ll receive a confirmation email if someone invites you to access a Google Ads account. To accept the invitation, click the appropriate link in the email and complete the steps that follow. 

 

How to remove access

  1. Sign in to your Google Ads account.
  2. In the upper right-hand corner of your account, click the tools icon, then under “Setup”, click Account access. 
  3. Find the user you want to remove and in the ‘Actions’ column, click Remove access. 

 

How to edit access level

  1. Sign in to your Google Ads account.
  2. In the upper right-hand corner of your account, click the tools icon, then under “Setup”, click Account access. 
  3. Place your cursor over a user’s access level in the ‘Access level’ column, then click the arrow that appears to select a new access level for the user.

Sometimes, Google may reject an ad because of their Event Tickets Sale Policy. It can easily get approved if you provide any of the following:

 

  • a contract or legal documentation indicating affiliation or partnership between the advertiser’s company and the event-associated group
    Or
  • a letter on company letterhead signed by an attorney or an executive at the advertiser’s company, attesting to having affiliation or of partnership with the event-associated group

 

In some cases, Google asks for a contract between your organisation and the venue, which will need to be provided upon request.

 

Alternatively, you may fill this application form and, in that case, there will be no need to send the documentation to Milestone for us to organise with Google.

Entering billing information for the first time

After you’ve created a Google Ads account, here’s how to enter your billing information:

  1. In your Google Ads account, select the tool icon and then under ‘Billing’, select Settings.
  2. Choose the country or territory of your business address. Select Continue.
  3. Enter your business address. Select Continue.
  4. Make your billing selections and enter your billing information. The options you see will depend on the country of your billing address, the currency that you’ve picked, and whether any payment methods are temporarily unavailable for your account.
  5. Review and accept the Google Ads Terms and Conditions.
  6. Select Submit and Activate.
    • If your payment setting is automatic payments: Once your account has been activated and your billing information has been processed, any new ads and campaigns you create can begin running on Google. If you don’t want them to run immediately, make sure that you pause your campaigns.
    • If your payment setting is manual payments: Your ads will run once you have funds in your account. Select the tool icon and select Billing, then select Make a payment to add funds.

 

Updating billing information already set up

  1. In your Google Ads account, select the tool icon and then under ‘Billing’, select Settings.
  2. Select Payment methods from the left menu.
  3. Select Add payment method.
  4. The payment methods available to you will appear. These are based on your business address, your account’s currency, your payment setting and whether any payment methods are temporarily unavailable for your account.
  5. Enter your payment method information and agree to the Google Ads Terms and Conditions.
  6. If you want to make this your primary payment method, make sure the box is ticked next to Set this payment method as primary.
  7. Select Save.

 

Update Your Card’s Expiry Date or Nickname

You can edit the expiry date and the payment method nickname if your payment method account number isn’t changing (instead of re-entering all of your payment method information). 

 

  1. Sign into your Google Ads account.
  2. Click Tools & settings and under “Billing”, click Settings.
  3. Click Payment methods from the left menu.
  4. Find the payment method that you want to update, and click Edit.
  5. Enter your updated information.
  6. Click Save.

 

Update Your Payment Profile Information

You can edit the information in your payments profile. Bear in mind that what you can edit in your payments profile depends on your specific payment setting and your billing country. Learn more about payment profiles

 

  1. Sign into your Google Ads account.
  2. Click Tools & settings and under “Billing”, click Settings.
  3. Find the ‘Payments profile’ section. Under ‘Payment profile’ you can view details like your payment profile ID, account type and other details.
  4. Click any field that has a pencil icon, and enter your updated information.
  5. Click Save.

Step 1.0. Install WordPress Plugin HFCM

There are two parts of the Google Conversion Tag:

  1. Global Site Tag (To be placed only once on the website)
  2. Event Snippet (Page Load or Click)

 

Step 2.0. (If not already done. It needs to be only completed once)

Global site tag to be placed in the header of the whole website as a javascript code, if not already placed. 

 

Step 3.0. Adding Event Snippet as a Javascript code to the header of the page(s) where it is needed

Event snippet placement is dependent on how the conversion is recorded, whether it is through the page load method, for example, a thank you page OR it can be on a button click, for example, contact form submit button.

 

Step 3.1. Event Snippet for Page Load

Add the snippet to the page that a customer reaches after completing a conversion

 

Copy the snippet from the Google Conversion Tag and paste it in between the <head></head> tags of the page(s) that you’d like to track, right after the global site tag

 

OR

 

Step 3.2. Event Snippet for Click

Add the snippet to the page(s) as a javascript code that has a button or a link that you’d like to track for clicks

Copy the snippet from Google Conversion Tag and paste it in between the <head></head> tags of the page(s) that you’d like to track, right after the global site tag. Then, call gtag_report_conversion when someone clicks on the chosen link or button.



3.2.1. How to call gtag_report_conversion for contact form 7 submit button?

For ‘contact form 7’ submit button


<script>

document.addEventListener( ‘wpcf7mailsent’, function( event ) { gtag_report_conversion(); }, false );

</script>

 

3.2.2. How to call gtag_report_conversion for a text link?

This code shows you how to add click tracking functionality to a link using the <a> tag. In the code below, replace ‘http://example.com/your-link’ with the destination URL of your link or ‘800-123-4567’ with the phone number on your website and ‘Download now!’ or ‘Call now!’ with your link text. The code that should be added to the link tag is highlighted in yellow.

<a onclick=”return gtag_report_conversion(‘http://example.com/your-link’);”

href=”http://example.com/your-link”>Download now!</a>

or

<a onclick=”return gtag_report_conversion(‘tel:800-123-4567’);” href=”tel:800-123-4567″>Call now!</a>

 

3.2.3. How to call gtag_report_conversion for a button?

This code shows you how to add click tracking functionality to a button using the <button> tag. In the code below, replace “http://example.com/your-link” with the destination URL of your link or “800-123-4567” with the phone number on your website.

 

<button onclick=”return gtag_report_conversion(‘http://example.com/your-link’)”>Submit</button>

or

<button onclick=”return gtag_report_conversion(‘tel:800-123-4567’)”>Call now!</button>

 

3.2.4. How to call gtag_report_conversion for a button image?

In the code below, replace ‘download_button.gif’ with your button image, replace the width and height with your button’s parameters and replace ‘http://example.com/your-link’ with the URL for your link or ‘800-123-4567’ with the phone number on your website.


<img src=”download_button.gif” alt=”Download Whitepaper”

        width=”32″ height=”32″

        onclick=”return gtag_report_conversion(‘http://example.com/your-link’)” />

or

<img src=”call_button.gif” alt=”Call now!”

        width=”32″ height=”32″

        onclick=”return gtag_report_conversion(‘tel:800-123-4567’)” />  

 

For conversion tracking to work, you’ll need to add both the event snippet and the appropriate onclick code from one of the examples above to the page that has the link or button. This tells Google Ads to record a conversion only when a customer clicks on the link or button.

 

Important

Your website must call the ‘gtag_report_conversion’ function when someone clicks on the link, button or button image, and pass your website or telephone link (e.g. “http://example.com/your-link”, ‘tel:800-123-4567’) as the parameter value.

 

See Reference Video

 

Click here for more info on installing tracking codes.

Click here for more info on configuring tracking codes with Google Tag Manager.

Let’s work together.