You can add users at the account, property, or view level. The level at which you add a user determines that user’s initial access. For example, if you add a user at the account level, then that user also has access to all the properties and views in the account, with the same set of permissions. If you add a user at the view level, then the user has access to only that view with the permissions you provide. You can change the level of access and permissions for a user at any time.
Users are identified by their email addresses. You can add only users whose email addresses are registered in Google accounts.
To add or modify users, you must have the Administrator role at the account, property, or view level. You can add or modify users at each level for which you have permission.
To delete users, you must have Administrator role at the account level. You can delete users only at the account level. Any user with permission can delete any other user. As a safety measure, if you are the last user who has the Administrator role, you cannot delete yourself.
Provide access to your account using the email addresses above using the instructions below:
Add users to GA4
You can add as many users as you need. To add a new user to an account or property:
You can edit the permissions for any user at any level in an Analytics account. For example, if you have given a user the Viewer role for only a single view, you can subsequently also give the user the Editor role for only that view. Or you can give that user the Editor role at the property level, and thereby also give that user the Editor role for every view in that property.
You can give a user more permissions as you move down the account hierarchy, but you cannot give a user fewer permissions than you assigned at higher levels. For example, if you assign a user the Editor role at the account level, then that user also has the Editor role at the property and view levels (and you cannot revoke those permissions at the property or view level). Conversely, you can assign a user the Editor role at the view level, but assign no permissions at either the property or account level. Learn more about access.
To modify permissions for an existing user:
To delete a user:
Link Google Ads and Analytics
The linking wizard makes it easy to link your Google Ads account(s) to multiple views of your Analytics property. If you have multiple Analytics properties that want to link to your Google Ads account(s), complete the linking process for each property.
Congratulations! Your accounts are now linked. If you opted to use auto-tagging (recommended), Analytics will start automatically associating your Google Ads data with customer clicks.