Get set up and ready to go on Bing.

  1. Go to
  2. Select Sign Up
  3. There are two ways to sign in to Bing Ads:

    1. Use an existing email address (if you have a business email address that you are not already using with Bing Ads).

    2. Create a new email address (if you do not want to use or do not have an existing email address that you use for work, or if you are already using it to sign in to Bing Ads).

Shortly after you invite a new user, they will receive an account activation email with instructions on signing in to Microsoft Advertising. Only those with Super Admin and Standard User roles can invite new users.


  1. Select Tools from the global menu > Account access.
  2. Select User Management from the main menu.
  3. Select Invite user from the User Management page.
  4. Enter information about the new user and their account role.
  5. Select Send.

You can use a different credit card, debit card, or other payment method to pay your account charges at any time.


  1. Select Tools > Billing & Payments.
  2. Click Payment Methods from the main menu.
  3. If you have multiple accounts, choose one from the account selector in the top menu.
  4. If the payment method you want to use isn’t listed under Available payment methods, click the Add button for the type of payment method you want to add. Be sure to add all the required info and then click Create.
  5. Next to the payment method you want to use, click set as primary.
  6. In the confirmation message, click OK.

Generating the Tracking Code

  1. Log into your Microsoft Advertising account. If you do not already have a Microsoft Advertising account, you’ll need to create one.
  2. Go to Tools in the top navigation bar, and click to expand the menu. Select UET tag under the conversion tracking section.
  3. Click + Create UET tag to continue.
  4. Enter a name and a description into the UET tag name and UET tag description fields.
  5. Copy the generated tag code. You can also Download or Email the tag if you wish to keep a copy.


Click here for more info on installing tracking codes.

Click here for more info on configuring tracking codes with Google Tag Manager.

Let’s work together.