AMI 2020 Presentation

Virtual Event Marketing: Breaking Through the Noise

How will you get cut-through amongst thousands of competitors all vying for the same share of voice in an already small and crowded marketplace? With virtual events being used as the way to deliver events in 2020, and with the rise of paid digital media, on top of last-minute decision-making and ticket buying, you need to re-think the way your approach to event marketing now, and into the future. This keynote session with Alana Hay from Milestone Creative includes strategies to get cut-through in a crowded marketplace, the latest trends in video, remarketing, long-tail search, AI, long-form content, ticketing, Pricing and marketing integration and crystal-ball insights into marketing for the future.

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