Our Story.

We’re a marketing and creative agency based in Lilyfield, NSW, Australia.

We are experienced marketing professionals, with specialists in event strategy, creative, digital marketing, social media, content creation, ticketing and activations.  We are performance-driven, customer focused and go above and beyond with our clients to lead, connect and deliver results. We are more than an agency, we are your marketing partner – we can do as little or as much as you need – fully managed and integrated strategic marketing to one-off designs, digital advertising, media planning and buying, content and managing your social media channels.


We’ve been recognised for our work with awards from the events industry, the broader marketing industry and our local community.


We bring specific and specialist expertise in marketing business and major events, tourism, venues, destinations, creative industries and the arts. We service some of the largest events, brands, venues and destinations in Australia. Our clients include destinations, major event and festival owners, venues, caterers, restaurateurs, corporate event owners, event management companies, PCOs and event industry suppliers. We work with brands and in an industry we love.


We have a deep understanding of the strategic role that events play in building communities, destinations and brands. We are experts in this field. We have the experience and skills to see the big picture while managing the micro environment.


We’re trusted by clients including Destination NSW, Vivid Sydney, Mardi Gras, SailGP, Sydney Royal Easter Show, SailGP, Darling Harbour festivals, Corroboree Sydney, Councils, theatre shows, venues, Merivale, Royal Botanic Gardens, Australian National Maritime Museum, Darling Harbour, Melbourne Olympic Park and Sydney Olympic Park.


Founder, Alana Hay has been in the industry since 1992, is active in the industry with speaking, training and strategic advisory positions. She was on the NSW Branch of Meetings & Events Australia 2006-2015 including Branch Chair and is a Director of the Board of the Meetings and Events Association of Australia (MEA). She is an Accredited Fellow Member of MEA (AFMEA) and an Associate of the Australian Marketing Institute.


We pride ourselves on delivery of excellence; fulfilling promises; promoting collaboration, partnerships and maximising return on investment for our clients. We agree on benchmarks, outcomes, delivery and measurement – and we are accountable. We’ve established brands, developed new audiences and delivered exceptional results for some of the country’s largest events, venues, destinations and industry brands.

Let’s work together.