All-Star team.
Our team of talented strategists, marketers, creatives, ticketing, digital and social experts all come from event, hospitality or the arts. We are creative, passionate, professional and collaborative.
We are “get it done” people, and we’re fun to work with too.
Alana is the founder of Milestone Creative Australia. She is a specialist in strategy and marketing of major events, festivals, tourism, business events, creative industries and the arts. Her 25 year career spans strategic planning, branding, event acquisition, tourism development, event development and destination marketing.
Alana is passionate about the events industry, the arts and the development of engaging public places and spaces. She has a deep understanding of events and the role they play in creating inclusive and vibrant destinations and communities, and she loves creating connections between communities and events for branding, tourism, commercial and visitation outcomes.
Alana has been instrumental in the development and marketing of the largest and most prestigious major events, festivals, precincts, venues, destinations, arts organisations and corporates across Australia and overseas. These include Sydney Olympic Park, Royal Botanic Gardens, Vivid Sydney, Sydney Royal Easter Show, Mardi Gras, Corroboree Sydney, Merivale Group, Destination NSW, Sydney’s West, Australian National Maritime Museum, China National Convention Centre, Momentum Group, Sydney Theatre Company, Bangarra and Performance Space.
Alana regularly delivers presentations and training for the industry on topics including strategy, tourism, marketing, major events, event acquisition, event development and digital marketing.
Alana is active in the industry, is on the Board of Directors of Meetings and Events Australia (MEA) and is an Accredited Fellow Member of MEA (AFMEA). She was named Sales, Marketing or Business Development Person of the Year at the Meetings & Events Australia National Awards in May 2018. The latest awards presented to Milestone in 2019 include ‘Best Achievement in Marketing, Communication or Sponsorship’ for work on Sydney SailGP 2019 and winner of the ‘Best PR and Marketing’in the Spice Hot 100: Services and Suppliers list of 2019.
Rose spent almost a decade in the events industry, focusing predominantly on major theatrical productions.
She is passionate about promoting the arts in Australia, having grown up totally immersed in theatre and music thanks to her highly theatrical family. She understands how much of a positive impact the arts and events can have – inspiring us, challenging us, and bringing us together.
Her career kicked off specialising in ticketing strategy, working for both Ticketmaster and Sydney Theatre Company. Rose is certain her time spent in ticketing prepared her better than anything else for event marketing. She went onto work for some incredible producers including Newtheatricals (Jersey Boys, The Addams Family, Blue Man Group), and Michael Cassel Group (Les Miserables, Kinky Boots), and for Destination NSW on Vivid Sydney, where she worked alongside Milestone Creative’s founder, Alana Hay. She has also worked as a media buyer for ACMN.
More recently, Rose took an extended hiatus in Mexico, where she worked as general manager of a major yoga and meditation centre. There she continued to exercise her talents in marketing and ticketing, while broadening her skillset to finance, operations, and human resource management. This was also a time where her yoga and meditation practice deepened, and she began teaching regularly and even leading silent meditation retreats.
Now back in Australia, Rose has been drawn back to event marketing due to the opportunity to work part time for Milestone Creative, whose work ethic, ‘can-do’ attitude, and creativity have always been a source of inspiration.
Marley graduated from Queensland University of Technology (QUT) with a Bachelor's degree in Entertainment Industries. She has experience within the events industry, the tourism industry and has extensive knowledge in managing social media accounts.
Marley has past event and production experience working on The 2018 Gold Coast Commonwealth Games, The 2019 Royal Edinburgh Military Tattoo Sydney and has organised numerous events in Chennai, India alongside Vermilion Records. She also has 5+ years experience in community engagement and managing social media accounts in both the entertainment and tourism sector.
Jocelyn holds a Bachelor of Events Management and a Certificate 3 in Live Production, Theatre and Events. She has a passion for motorcycles and is also a long-time volunteer at the Australian Army Cadets.
Hailing from the sunny state of Western Australia Michal has lived the dream in the Tourism and events industries for 10+ years.
Michal brings extensive experience in destination, event marketing, corporate and government sectors. He is a natural problem solver, innovator and creative and with his outstanding organisational skills he can juggle and prioritise projects, tasks and deadlines.
A passionate, innovative all-rounder with strong industry and media networks, Michal is apt at utilising the full spectrum of marketing and communication tools available to manage end-to-end marketing campaigns, wrangle media, social content and engagement, digital marketing to drive event attendance, leads and visitation outcomes.
Michal previously worked for Western Australia’s peak tourism body (Tourism Western Australia) across destination branding, communications, PR, digital and social media marketing. Most recently he led promotions for two large-scale cultural tourism art projects in WA, the PUBLIC Silo Trail and Field of Light: Avenue of Honour for cultural organisation FORM, transforming one major festival and a regional mural art project into record-breaking tourism success stories.
An avid traveller, lover of languages and an amateur “folk” dancer, in his spare time (when travel is permitted), you’ll find Michal solo backpacking continental Asia, hiking the fjords of Norway, learning Swedish in remote Lapland – and for now, partaking in traditional Polish folk dancing in Sydney.
Michal holds a Masters of Tourism Destination Development and a Bachelor of Tourism Management.
Freya’s content career started in magazines and publishing. Features writing is a specialist and is an area that Freya fostered as a sideline to her fulltime roles. Freya has a skill in editorial creation for websites, digital publishing and social media communities in the digital world.
Freya is a content expert, features writer and communications consultant with more than 15 years of experience working with high profile arts, media, architecture and design organisations. She has been engaged on Vivid Sydney for ten years, starting at Sydney Opera House as senior video producer and digital content specialist from 2009-2011 in the festival’s early years, then with Destination NSW as specialist communications consultant on Vivid Ideas and Vivid Music 2012-2015 and as their creative copywriter 2017-2019 across all publications, website, eDMs, articles, native advertising and new initiatives such as Vivid School. Her collaboration has been instrumental in building audiences and engagement for Australia’s largest arts and cultural festival.
Freya has highly developed digital strategy and content production skills forged at Sydney Opera House, Telstra Media, Optus, AOL and the ABC. She is skilled in editorial creation for websites, digital and print publishing and social media channels.
As a publicist and communications expert, Freya has led major campaigns for Melbourne Design Week, Australia's Good Design Awards, Sydney Architecture Festival and Liveworks and has collaborates closely with clients including the National Gallery of Victoria, the Museum of Applied Arts and Sciences (MAAS), Carriageworks, Sydney Masonic Centre, Melbourne Convention and Exhibition Centre (MCEC), Saxtons, Ariana Huffington’s Thrive Global and the Australian National Maritime Museum. She also collaborates with comedian, broadcaster and design nerd Tim Ross on his live shows and exhibitions including Designing a Legacy, Motel, Man About the House and Design Nation. She is adept at securing major coverage, growing media partnerships and hosting media representatives and ambassadors at networking, media calls and signature events.
Freya has also cultivated a byline writing feature articles for leading design journals and lifestyle magazines including Monocle, Houses, Artichoke, Design Quarterly, (inside) Interior Design Review, ArchitectureAU and Australian Design Review and Vogue Living. She brings expertise in researching and generating fresh feature concepts and conducting interviews. She always writes with an inspirational tone to match the audience and brief.
She holds a Bachelor of Arts and a Post-Graduate Diploma in Art Curatorial Studies and Museum Management from The University of Melbourne.