Milestone works with large and respected clients on events and tourism strategies, creative and marketing projects. Creativity, ingenuity and integrity is paramount to the team and they provide communications, digital and publicity for Australia’s largest events, brands and destinations.


Every project is different and that’s why we assemble a team of professionals with the skills and experience to accomplish the objectives of the project. We are a full service Agency, managing projects from idea to strategy and implementation. What we do know is that our unique, collaborative model and our awesomely supportive and talented team of consultants for each project is what makes us unique and it works for us and our clients.

Along with our talented in-house team, we purpose-build a team for each project. We draw talent from our own team of strategists, marketers, digital professionals and creatives plus our pool of handselected specialists and consultants in copywriting, publicity and events who bring niche market expertise, skills and experience. Every project and campaign is delivered under the expert guidance and management of a Milestone Account Manager.

Each team member has 15+ years experience in their field or niche and we are all events, tourism and creative industry professionals. Our collaborative approach ensures that together we provide a strong and cohesive solution with specialist skills. It’s this blend that sets us apart and allows us to deliver strategies and creative from local talent with a global view.



    We bring specific and specialist expertise in marketing business and major events, tourism, venues, destinations, creative industries and the arts. We service some of the largest events, brands, venues and destinations in Australia. Our clients include destinations, major event and festival owners, venues, caterers, restaurateurs, corporate event owners, event management companies, PCOs and event industry suppliers. We work with brands and in an industry we love.


    We have a deep understanding of the strategic role that events play in building commumities, destinations and brands. We are experts in this field. We have the experience and skills to see the big picture while managing the micro environment.


    Milestone is a multi award-winning agency, receiving awards for “Best Sales, Business Development and Marketing Professional of the Year” to name a few.


    Our vast community of corporate and Government connections bring opportunities for information, leverage, collaboration and partnerships.


    We’re trusted by tourism bodies such as Destination NSW; major events including Vivid Sydney, Mardi Gras, Sydney Royal Easter Show, SailGP, Darling Harbour festivals and Corroboree Sydney; prestigious venues including Merivale, Royal Botanic Gardens, Australian National Maritime Museum, Darling Harbour, Melbourne Olympic Park and Sydney Olympic Park.


    Founder, Alana Hay has been in the industry for 25 years, is active in the industry with speaking, training and strategic advisory positions and is on the Board of Directors of the Meetings and Events Association of Australia (MEA). She is an Accredited Fellow Member of MEA (AFMEA). Milestone is currently celebrating its 10th anniversary.


    We are passionate about events and all things creative – and we’re fun to work with too.


    We pride ourselves on delivery of excellence; fulfilling promises; promoting collaboration, partnerships and maximising return on investment for our clients. We agree on benchmarks, outcomes, delivery and measurement – and we are accountable. We’ve established brands, developed new audiences and delivered exceptional results for some of the country’s largest events.



    Our behaviour, ethics, systems and experience ensure we deliver high quality service and work, every time.


    We are committed to the industry and work exclusively for events, tourism, hospitality, tourism and the arts. This means we understand this space like no other.


    Our team are connected and trusted. We are actively involved in the events industry, present and MC regularly at forums, conferences and professional development and are industry accredited.


    Milestone has developed an approach to sustainability and social responsibility followed by all contractors and full-time staff. Workplace practices, for example, are designed around less wastage and less paper consumption, use of vegetable based inks and FSC papers for client collateral. We’re also advocates for the war on Ocean Plastics and animal rights.


    The company is guided by the value of integrity in everything that it does. From choosing suppliers to employment practices, integrity defines Milestone’s professionalism and work ethic.


    Milestone makes a point to always come up with something unique and original to ensure a standout campaign and result.


    Processes in the company are designed to foster and celebrate creativity. Every brief is treated as an opportunity to bring out excellent creative work.


    We are genuine, reliable and trustworthy. We’re passionate about the work we do and the results we deliver – we tell it how it is, and always add value beyond the scope of work for which we’re engaged.

Our talented strategists, marketers, creatives, ticketing and digital managers each have 10+ years experience in their field and are all events, tourism and arts specialists. We are passionate, professional and creative – and we’re fun to work with too.