PRESENTATIONS & TALKS



To engage Alana Hay for speaking or presentations, please contact Saxton Speakers: www.saxton.com.au


Campaign Planning 101 + Event App Development

Alana Hay from Milestone Creative represents one of Australia’s leading creative agencies specialising in destinations, events, hospitality, arts and tourism. One of their clients, SailGP is a brand new annual, global sailing event, held in some of the world’s most iconic city waterfronts, such as Sydney, San Francisco and New York, where national teams compete in supercharged F50 catamarans. Using SailGP as a case study example, Alana will provide you with an overview of the type of analysis required for event app development, as well as proving you with an insight into the challenges and useful tips on sourcing an app developer. The presentation will also guide you through what it takes to plan an international marketing campaign and grow and expand your audience reach.

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Marketing Under Pressure: Australia’s 11th Hour Buying Culture

With Australia’s last-minute decision-making and ticket buying culture, the way you approach event marketing can influence, make or break visitation and the economic return from your event. Milestone will share their approach to planning and managing event marketing and ticketing including a real-life example of an integrated event marketing campaign. They’ll also share the latest trends in festival marketing and their crystal-ball insights into marketing beyond 2020.

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2025: Future Proof Your Marketing

How will you get cut-through amongst hundreds of competitors all vying for the same share of voice in an already small and crowded marketplace? With events being used more and more as a sought-after marketing channel, and with the rise of paid digital media, on top of last-minute decision-making and ticket buying, you need to re-think the way your approach to event marketing now, and into the future.

Alana Hay from Milestone shares the latest trends in video, remarketing, long-tail search and long-form content, their event ticketing approach and a real-life example of an integrated event marketing campaign. She’ll also share their crystal-ball insights into marketing for the future.

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20 Marketing Trends for 2020 and Beyond

Alana Hay from Milestone will be sharing the latest trends in event marketing and their crystal-ball insights into marketing for the future. This presentation will cover the top trends in video, digital marketing, apps, podcasting, AI and bots. They will also share a real-life example of an integrated event marketing campaign. If it’s your job to create engagement with your audience, position or promote a destination, sell tickets or delegate boost to put bums on seats for an event, this is an essential session to attend.

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