VIVID IDEAS AUDIENCE DEVELOPMENT MANAGER
2013, 2014, 2015, 2016, 2017, 2018

ALLIANCE MARKETING 2019

  • Develop Marketing Strategy, target markets, creative approach
  • Ticketing and Pricing strategy
  • Media buying strategy
  • Establish and manage relationships with 130+ event owners to leverage marketing opportunities
  • Manage and present at event owner’s networking event
  • Budget management
  • Marketing across 200+ events
  • Manage social media agencies, organic content, posting, digital spend – SEM, SEO
  • Ideation, content and creative for printed guides
  • Tourism – packaging, promotions, marlketing
  • Website content and editing
  • Distribution strategy: direct mail, street distribution
  • Results: Significant results achieved – far exceeding all KPIs for ticket sales, revenue, visitation and brand recognition of the Vivid Ideas pillar

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