Sydney Royal Easter Show 2011: Rebrand and Event Marketing

  • Managed identification of every sign requirement across the site – over 1000 locations – including location, fit, substrate, finish and database capture, managed team of contractors to measure and report on installation, derig, cleaning and storage system
  • Managed advertising sales for the printed Easter Show Guide – a 48pp national insert, content writing for a series of 10 sets of sales collateral
  • Identified potential corporates to purchase tickets in large volumes as part of pre-sales activity


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