Sydney Olympic Park Authority Business Events Model & Product Development
- Developed and managed the centralised Business Events model for Sydney Olympic Park venues
- Leveraged the opportunity and gaps in the market to develop teambuilding programs (park wide)
- Identify unique products, engaged external suppliers and developed unique products
- Concept creation of ‘Think. Create. Do’
- Design layout and copywriting for 17 product cards, website content and upload, tactical marketing pieces.
- Create and implement multiple sales campaigns, coordinating all 9 onsite venues, including Government, corporate sales blitz, teambuilding showcase etc.