Liveworks Festival of Experimental Art

Marketing Strategy, Digital Creative, Publicity, Digital Media, Social Media, Community Management

  • Develop Marketing Strategy
  • Ticketing Strategy and Pricing
  • Brand strategy (Taskforce)
  • Creation of dedicated Liveworks social channels
  • Digital and Print media buying and booking
  • SEO and SEM
  • Digital media advertising – social media, retargeting, programmatic display
  • Itinerary development
  • Direct Mail and distribution
  • eDM content, build and deploy
  • Print advertising booking, creative and dispatch
  • Signage development and print
  • Collateral development (48pp guide, DLs, promotions, poster, street poster, pole poster)*
  • Distribution strategy
  • Manage website content and CMS
  • Social media – organic content development, posting and community management across all channels
  • Creative and content development for digital, print and collateral
  • Alliance development to leverage marketing opportunities
  • Publicity releases, media management, media calls
  • Budget management

*Credit: Leuver Design – brand graphic development & collateral graphic design

Skills

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