Liveworks Festival of Experimental Art

Marketing Strategy, Digital Creative, Publicity, Digital Media, Social Media, Community Management

  • Develop Marketing Strategy, Ticketing Strategy and Pricing
  • Brand development, brand hierarchy and strategy for PSpace/Liveworks
  • Media planning, buying and management, Budget management
  • Social media – creation of dedicated Liveworks channels organic content development, posting and community management across all channels
  • Digital advertising – Facebook, Instagram, Twiter, YouTube
  • Programmatic Display advertising
  • Search Engine Marketing campaign
  • Itinerary / product/ bundling development
  • Direct Mail and distribution strategy
  • eDM content, build and deploy
  • Creative development for digital, print and collateral, signage development and print, collateral development (48pp guide, DLs, promotions, poster, street poster, pole poster)
  • Website content and CMS management
  • Alliances development to leverage marketing opportunities
  • Publicity releases, media management, media calls

*Credit: Leuver Design – brand graphic development & collateral graphic design

Milestone Creative have continued to work with Liveworks year on year since 2016.

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