VIVID IDEAS (B2B) FIVE YEAR GROWTH STRATEGY

  • Desk Research – Industry research, state of play
  • Product Audit – Review the brand and associated events, recommend new structure, sponsorship opportunities
  • Stakeholder Interviews – Interview senior management and staff
  • Stakeholder Workshops – Engage with key stakeholders at all levels within DNSW, Strategic objectives and strategies, Set KPIs.
  • Analysis and Modelling – Review existing model, recommended modelling, Identify target markets, product matching
  • Develop strategy and action plan
  • Revenue modelling 2012-2016
  • Implementation – Milestone delivered on marketing recommendations for Vivid Sydney for 6 years 2013-2018

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