There was a full house for our Managing Director, Alana Hay at The Australian Festival Industry Conference in Coffs Harbour, New South Wales, as she shared her expertise and intel on event strategy, marketing, ticketing and digital and attendees workshopped ideas to solve their biggest marketing issues.

If you attended the talk, click here for presentation access using your password.

Campaign Planning 101 + Event App Development

Alana Hay from Milestone Creative represents one of Australia’s leading creative agencies specialising in destinations, events, hospitality, arts and tourism. One of their clients, SailGP is a brand new annual, global sailing event, held in some of the world’s most iconic city waterfronts, such as Sydney, San Francisco and New York, where national teams compete in supercharged F50 catamarans. Using SailGP as a case study example, Alana will provide you with an overview of the type of analysis required for event app development, as well as proving you with an insight into the challenges and useful tips on sourcing an app developer. The presentation will also guide you through what it takes to plan an international marketing campaign and grow and expand your audience reach.