Public Relations – Journalist, Features Writer, Arts & Creative Industries Publicist
Freya’s content career started in magazines and publishing. Features writing is a specialist and is an area that Freya fostered as a sideline to her fulltime roles. Freya has a skill in editorial creation for websites, digital publishing and social media communities in the digital world.
Freya brings expertise in researching and generating fresh, feature concepts; conducting interviews with designers, architects, artists, musicians and entertainment industry people. She writes with an inspirational tone to match the audience or website to match the brief.
Freya is also an experience media consultant, having worked on Vivid Sydney 2013-2015, securing major coverage for Vivid Ideas keynote speakers, growing media partnerships and hosting media representatives at networking, media calls and signature events.
Freya and Alana worked together as consultants to Vivid Ideas for 2013-2015 and Freya has delivered PR for Milestone clients including Australian National Maritime Museum and the 2016 Liveworks Festival of Experimental Art.