The cost to attend a Taylor Swift concert was a staggering $2,424 USD per ticket, on average. This raises the question - how much are consumers willing to spend on entertainment? Will the rising living costs impact your ticket sales?We’ve compiled a list of the top...
Reaching Gen Z through marketing can be tricky for brands, since this demographic is unlike any other before them. In order to effectively reach and connect with a Gen Z audience, we recommend first understanding their behaviour, values and communication styles. Gen Z, also known as...
Milestone Creative Australia has been announced as a State Winner in the Australian Marketing Institute Awards for Marketing Excellence. Our submission for this category was based on a case study of our work on Sydney SailGP 2020, where Milestone was appointed to lead the entire event marketing...
The game has changed for the events industry and for corporate Australia. The landscape is complicated and changing every day and there’s plenty of uncertainty. The obstacles and unexpected changes you may be experiencing can be time-consuming and difficult to navigate and it’s likely you’re looking...
We've developed a free report on communicating with your audiences and what steps you can take to market your business and your events effectively, but sensitively, during coronavirus....
Milestone Creative Australia's Managing Director, Alana Hay, was invited to speak on "the New Era for Event Management" on 9 December Executive Assistant's Network conference, in Sydney. The conference was for EAs who organise meetings and events of all shapes and sizes. It focused on the...
Following the AGM of Meetings and Events Australia which was held last Thursday in Melbourne, MEA is proud to announce the appointment of its Board of Directors and official positions. The Board of Directors commenced effective Friday Monday 22 November 2019 including the newest Director, Kirsty...
In more exciting news, Milestone has been appointed by the production team behind Eurovision - Australia Decides to present a Visitation Marketing strategy to position the host destination, the Gold Coast as a destination for cultural tourism and the arts. We've also been working with...
Meetings & Events Australia (MEA) held its election on Tuesday 27 November at the Meetings and Events Australia head office in North Sydney. Three persons were elected to the Board of Directors, joining Anne Jamieson, who completes her second two-year term in 2019. Executive positions were subsequently...