For most marketers, User-Generated-Content (or UGC for acronym nerds) is seen as a relatively new term - however, in the world of events and tourism marketing, UGC has been around for more than a decade. In fact a whole micro economy of apps and dedicated software...
The cost to attend a Taylor Swift concert was a staggering $2,424 USD per ticket, on average. This raises the question - how much are consumers willing to spend on entertainment? Will the rising living costs impact your ticket sales?We’ve compiled a list of the top...
Reaching Gen Z through marketing can be tricky for brands, since this demographic is unlike any other before them. In order to effectively reach and connect with a Gen Z audience, we recommend first understanding their behaviour, values and communication styles. Gen Z, also known as...
The game has changed for the events industry and for corporate Australia. The landscape is complicated and changing every day and there’s plenty of uncertainty. The obstacles and unexpected changes you may be experiencing can be time-consuming and difficult to navigate and it’s likely you’re looking...
Content marketing is king right now. A content strategy was traditionally used to help your website “be found” on the internet. Now, we write content to build trust in your brand. We have developed a comprehensive content-marketing approach that includes content creation (clips, gifs and blogs),...
On Friday 29 May 2020, Milestone was announced the State and National winner of the Event Marketing Awards at the Meetings & Events Australia Awards. The submission included an overview of Milestone's work in event strategy, campaign ideation, creativity in branding and design, marketing, media planning,...
We've developed a free report on communicating with your audiences and what steps you can take to market your business and your events effectively, but sensitively, during coronavirus....
There was a full house for our Managing Director, Alana Hay at The Australian Festival Industry Conference in Coffs Harbour, New South Wales, as she shared her expertise and intel on event strategy, marketing, ticketing and digital and attendees workshopped ideas to solve their biggest...
Following the AGM of Meetings and Events Australia which was held last Thursday in Melbourne, MEA is proud to announce the appointment of its Board of Directors and official positions. The Board of Directors commenced effective Friday Monday 22 November 2019 including the newest Director, Kirsty...
In more exciting news, Milestone has been appointed by the production team behind Eurovision - Australia Decides to present a Visitation Marketing strategy to position the host destination, the Gold Coast as a destination for cultural tourism and the arts. We've also been working with...