Alana Hay

Managing Director



Alana is the founder of Milestone Creative Australia. She is a specialist in strategy and marketing of major events, festivals, tourism, business events, creative industries and the arts. Her 25 year career spans strategic planning, branding, event acquisition, tourism development, event development and destination marketing.

Alana is passionate about the events industry, the arts and the development of engaging public places and spaces. She has a deep understanding of events and the role they play in creating inclusive and vibrant destinations and communities, and she loves creating connections between communities and events for branding, tourism, commercial and visitation outcomes.

Alana has been instrumental in the development and marketing of the largest and most prestigious major events, festivals, precincts, venues, destinations, arts organisationsand corporates across Australia and overseas.These include Sydney Olympic Park, Royal Botanic Gardens, Vivid Sydney, Sydney Royal Easter Show, Mardi Gras, Corroboree Sydney, Merivale Group, Destination NSW, Sydney’s West, Australian National Maritime Museum, China National Convention Centre, Momentum Group, Sydney Theatre Company, Bangarra and Performance Space.

Alana regularly delivers presentations and training for the industry on topics including strategy, tourism, marketing, major events, event acquisition, event development and digital marketing.

Alana is active in the industry, is on the Board of Directors of Meetings and Events Australia (MEA) and is an Accredited Fellow Member of MEA (AFMEA). She was named Sales, Marketing or Business Development Person of the Year at the Meetings & Events Australia National Awards in May 2018. Milestone also won the National Award for Event Marketing and was a Finalist in the Event Marketing Awards for Best Integrated Marketing Campaign, due to be announced on 6 June 2018.